Your agency handles
- The client relationship and overall project direction.
- Finding the right participants, including screening, incentives, and replacements.
- Sharing the client’s questions, relevant context, and any existing research.
Customer interviews for agencies
Your team.
Your client.
I’ll do the interviews.
An experienced interviewer you can bring into the project when you need one.
You have a client who needs to understand their customers. Your team can manage the project, but you need someone to conduct the conversations.
I work as an extension of your agency. You keep the client relationship and connect me with the participants. I draft the interview guide, coordinate the interviews, and follow up when there’s more to understand.
Tell me about the project15 years in market research · MBA · Remote interviews
01 / Someone you can trust with the conversation
The useful part
is often the follow-up.
People can give you an answer that sounds perfectly reasonable. Then they tell you what actually happened, and it doesn’t quite fit.
I’m comfortable staying with that. Asking for a specific example. Going back to something they said earlier. Making room for an answer that wasn’t in the brief.
I bring 15 years of research experience and an MBA to the work. I care about representing your team well and telling you what I heard, even when it complicates the story you were hoping to tell. If something is uncertain, I’ll say so.
More about my background02 / A clear division of the work
Pass me the research.
I’ll take it from there.
I handle
- Drafting the interview guide for your review and flagging gaps before we begin.
- Scheduling, reminders, and coordination with your participants.
- Conducting the interviews and asking follow-up questions.
- Delivering the agreed transcripts or recordings.
- Synthesis and implications when included in the scope.
We agree on how I’ll be introduced, who will observe, and recording permissions before the first conversation. Client communication stays with your agency.
03 / Choose how much support you need
Interviews only
I draft the guide, coordinate and conduct the interviews, and deliver transcripts or recordings, as agreed. Your team takes the research forward and develops the recommendations.
Interviews and synthesis
I also work through the findings, identify patterns and contradictions, and explain the implications for the client’s question. You receive the evidence behind the conclusions and the questions still open.
Send the number and length of interviews, your timing, and the deliverables you need. I’ll confirm availability, scope, and a project fee before anything is booked. Briefings, debriefs, and revisions are agreed upfront.
04 / Let’s talk
Have a project
coming up?
Tell me what the client needs to learn, who you plan to interview, and when. Let me know whether you need interviews only or synthesis too.
A short outline is enough to start. If you already have a brief or guide, include a link. I’ll follow up with you to discuss the fit and scope.